Message clarity begins at home.
Holiday cards.
What could be easier to write and address, right?
Well, … some people like to add apostrophes.
Lots of apostrophes.
Unnecessary apostrophes.
I’m Deb Coman. My family is “The Comans.” Not “The Coman’s.”
Think plural, not possessive.
When envelopes come to “The Coman’s” and from “The Night’s” (Don’t worry, all names other than mine have been changed to protect the guilty), I think “The Coman’s” what?! And please don’t answer “The Coman’s Family.”
It’s easy to remember the proper use of an apostrophe in this case.
There are many of us (plural = no apostrophe) but we don’t have anything (possessive = apostrophe).
But when in doubt, take the easy way out: address it to “The Coman Family.”
Please still keep those cards coming, just check your apostrophes to clarify your message.
And when it comes to your message clarity, be specific with your intention.
Ready to move on from holiday cards to your online presence messaging? Grab my free guide … 3 Costly Content Mistakes … to get started.
