As business owners we need buyers.

But what does content strategy have to do with that?

Everything.

 

How Does It Work For You When You Buy?

 

Think back to the last time you bought something online … a product, a course, a program.

Who did you buy from?

Was your purchase interaction the first time you learned of the person you bought from?

Did they show up somewhere online and you consumed the first post/email/video of theirs and buy?

Probably not.

So, how did you decide to buy?

 

The Customer Journey

 

More than likely, you knew this person that you bought from in some capacity. Perhaps you:

• Opted in and became a subscriber to their content.
• Had a positive experience using their free gift when you opted in.
• Read their emails and connected with their message.
• Engaged with them during a live video on social media.
• Followed them on social media and felt they “got you” by what they shared and how they interacted.
• Experienced value from them even before your purchase.

Whatever the process, you consumed content. Their messaging spoke to you as if they knew what it was like to deal with the challenges in your path as a business owner.

You were bettered by their content.

 

Content Conversion Is In The Details

 

Their content worked for you.

The messaging was concise, compelling, and action-oriented.

They engaged with you when you hit reply and emailed them. There were responses to your comments on social media. You felt connected through their communication.

This is what good content strategy does for you as a buyer.

Are you doing this with the people you’re meant to serve?

 

How’s Your Current Content Marketing Doing?

 

Do you have a comprehensive and consistent content marketing plan that:

1. Attracts the right people?
2. Offers a compelling, aligned free gift they want?
3. Builds a library of helpful content on your blog?
4. Includes regular email communication people actually open?
5. Brings you new connections and engagement on social media?

And the million dollar question …

Are you repurposing your content across all these channels to save you time, money, and effort, while reaching more of your best customers?

So many business owners are not checking all the boxes on their content marketing plan. And I get it. It can feel like a lot. And it’s only part of what you need to do as a business owner.

I talk about some of the common pitfalls when it comes to content marketing here if you’d like to see where you land.

But listen up, content marketing strategy is your most important part of your business if you want consistent lead generation and more sales.

 

What’s Next If I Need More Clients?

 

My business is about getting you more business. I want to help you get you more clients. My number one (and only) way is through your content strategy marketing plan. And there are several ways I can help you do that … from one time strategy sessions, to customized private strategy, to a group program.

All of it is single focused: Plan, create, share, and repurpose a comprehensive, streamlined content strategy that attracts and converts more qualified people into your best (and raving!) clients.

Isn’t it time you streamline your content process so you can get more (and better) clients?

YES! I Want To Hear More

 

If you’d like to check your business against some of the most common content mistakes, grab my guide 3 Costly Content Mistakes.