5 Facebook Marketing Copy Tips for Ads and Boosted Posts

5 Facebook Marketing Copy Tips for Ads and Boosted Posts

Facebook Marketing copy is a critical component of an overall Facebook Marketing Plan including your Facebook ads and boosted posts. All the targeting, retargeting, and strategizing falls flat if your ad copy doesn't compel people to stop scrolling in the feed long...

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7 Steps to Content Marketing Strategy That Converts

7 Steps to Content Marketing Strategy That Converts

Content marketing strategy is key to communicating to grow your business. It's a strategic plan for creating, sharing, and repurposing information and it all stems from your core purpose and message. It’s the most effective way to add value, attract the right...

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5 Periscope Keys to Your Business Success

5 Periscope Keys to Your Business Success

Periscope and other live stream platforms like Facebook Live are some of the newest social media options for online entrepreneurs, authors and business coaches. So, what’s all the hubbub about, anyway? WHAT’S SO GREAT ABOUT PERISCOPE? Well, for starters, Periscope is...

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Engage on Periscope: Be a Viewer

Engage on Periscope: Be a Viewer

  Periscope, like all social media, is not a one-way street.It's also not a place where you get in front of the camera and talk at people. It's meant to be a conversation, even when you're the only one front and center on camera. For Periscope to grow your...

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Writing with Clarity for Your Online Presence

Writing with Clarity for Your Online Presence

Writing with clarity in an online world is critical. If your messaging is a little blurry (like the photo here) you run the risk of losing more business than necessary. It's like turning people away at the door instead of inviting them in. But, how do we get clear?...

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Why Set the Stage to Write?

Why Set the Stage to Write?

  'Nuff said, right? Well, maybe not. You see, we usually know WHY we need to do something or why it's good for us or why it will help our business. But, sometimes, we also need to get motivated to do it and have specific steps to follow. And so it is with our...

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Improving Mindset Improves Writing

Improving Mindset Improves Writing

Whether writing an article, website copy, training materials or short social media posts, sometimes the hardest part is getting started. Often, we approach writing tasks with a mindset that doesn't help. Is this ever you?: I don't like/I really hate/I deplore writing...

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I Love Learning – Thank You, Dad!

I Love Learning – Thank You, Dad!

Both Mom and Dad taught me life lessons and I realized only recently that one from my dad was to love learning. It's probably what lead me to believe I could start a new career (my own business at that!) as I approached an age when many have long ago figured out what...

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Self-Care Thermometer: How Are Your Houseplants?

Self-Care Thermometer: How Are Your Houseplants?

Ok, so I keep writing about self-care. Must mean I've got some work to do there. Big surprise. When you're growing a business and still working another job and raising a family, self-care kind of slinks to the bottom of the priority list. Even when we know that to do...

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