Why stumble along using only email or social media when you can stand firmly in a coordinated strategy of both?
Email marketing
Email is the first line of communication with people who’ve chosen to hear from you. Not only are your subscribers more likely to pay attention, but they’re more likely to buy from you, too.
You can make this happen faster and more often by regularly emailing information that helps them with the challenge they came to you for.
Send weekly emails to build trust by illustrating:
- That you understand the challenge in detail
- Know how it’s interfering with their success
- Why you’re the person who can help
- Your approach, style, and success delivering solutions
- And what they’ll achieve when they work with you.
Building trust
Building trust takes time and can also happen instantly. When you energetically align with what your ideal client needs, you create better emails and better content, in general. Better align the energy in your content here.
Social media
Your email community may get stagnant if you’re not consistently bringing new people in.
This is why social media is a necessary leg in a solid two-part strategy.
On social media, every post and comment is an opportunity to connect with new people.
What starts as a simple conversation can be the seedling to a flourishing client or colleague connection. And while you can’t expect that every time, you can set an intention for it each time you’re on social media.
Passively scrolling won’t get you clients.
Ever.
Active engagement will.
Especially when you focus on the conversations already happening.
As you build trust and nurture relationships, you create opportunities to invite people to connect further:
- Join your email community
- Schedule a connection call
- Or hire you directly from social media.
Remember, many people become clients without ever joining your email list.
Repurposing, not regurgitating
When you create content for your emails or social media, repurpose it to the other channel. This often overlooked, or misunderstood, strategy sets you apart and expands the impact of your content.
Repurposing doesn’t mean copying and pasting from one place to another. Copy and paste screams that you can’t be bothered to customize your message for the audience or platform.
And while a reinforced message is a home run, a redundant message becomes annoying or, worse yet, invisible. People move on quickly feeling, “I already saw / read this.”
You can attract clients and generate sales with a strong social media or email marketing strategy. However, a strategy that incorporates both email and social media accelerates the client acquision process, revenue generation, and saves you time.
Use social media in combination with email marketing and content repurposing for top tier results you can count on.
When’s the last time you reviewed your own content strategy and repurposing?
