Writing with message clarity is critical for better conversion. If your messaging is a little blurry (like the photo here), you may be losing business. You’re turning people away at the door instead of inviting them in.
But, how do you get clear so you have better message clarity? You have so much to do when starting or even maintaining a business that you may not have the time (nor the skillset) to work on clarity or the message. There are networking events to go to, programs to develop, blogs to write and offers to promote! Who can find message clarity when we’re moving at the speed of light?
And yet, without a strong foundational messaging platform, all the rest is built on hollow ground.
Message Clarity Starts With Your Elevator Invitation
So, if you’re finding that you’re not confident in your “elevator invitation“ or that you struggle to come up with blog content or that you feel overwhelmed with it all, here’s a way to hone your message. Take a few minutes with your laptop open or a pad of paper and your favorite pen and answer the following to get started with better message clarity:
- Who am I (name, title, business name)?
- Who am I here to serve (my ideal target audience)?
- What do they GET when they work with me (not what do I GIVE them)?
- Why do I do this (my passion, vision, big WHY)?
When you put this all together and tweak it so it flows with ease, this is your elevator invitation. It becomes the foundation for all your content and messaging. You can repurpose it throughout your online presence. Are you doing that? Do you only use it at networking events? Does it roll off your tongue or get caught in your throat? You need to create one that feels right for you. It needs to be conversational and clear. It must speak to the people you’re wanting to reach.
Next Steps
I want to take the mystery and the struggle out of messaging and writing for your business. ALL of it. And, yes, I know that’s a tall order but the answer is really quite simple. It’s all in the strategy and some simple tips to help you create a writing practice whether or not you feel you have much skill in this. We can all learn! We can all improve.
If you need help getting clear on your messaging so you can write all the content you need for a successful business (elevator invitation, website copy, compelling opt-in, blogging, list nurturing and building, and social media) I can help you do it with ease through either a group program or privately.
Schedule a Free Discovery Call to explore how I might support you to get clear so you can get noticed online and get paid!
