Facebook Marketing copy is a critical component of an overall Facebook Marketing Plan including your Facebook ads and boosted posts. All the targeting, retargeting, and strategizing falls flat if your ad copy doesn’t compel people to stop scrolling in the feed long enough to check out your post. Sometimes after doing all the heavy lifting of setting up the ad, the copy is cranked out without as much care and attention.
Create better Facebook marketing copy that gets more eyes on your business, more clients at your door, and a more steady conversion for your investment in Facebook Ads.
5 Keys to Writing Facebook Marketing Copy
That Converts:
1. Get right to the point and grab their attention. People fly through the Facebook feed at warp speed, either catching up with friends and family, watching videos that pique their interest (and many that don’t!) and stopping occasionally for a business article or post that seems to have value. You must stand out to be seen.
2. Speak their language, not yours.
Remember, it’s about the people you’re trying to attract. Use the words they use to define their challenges, their goals, their expectations for solutions. Be sure they know you “get” them by using the key words and phrases that have meaning for them. It’s how they recognize you as a possible solution.
3. Talk about their desired outcomes.
Be succinct and clear and highlight what they’ll “get” if they click, register, join, buy. Help them to see themselves on the other side of the challenge after you’ve offered them the solution to get there.
4. Have a clear CTA (Call To Action).
Always end with a direct statement of what they need to do next. It may seem obvious but remember, your ad or boosted post may be sandwiched between cat videos and Aunt Martha’s 86th birthday. It’s easy to be distracted and move on before clicking. It can still be an invitation, and not an order, but be clear if you want a desired result.
5. Here’s my call to action: Use available resources.
If you find crafting marketing copy like Facebook Ads to be a challenge (or a downright drag), I hope you’ll check out my offer of more strategies, templates, fill-in-the-blank worksheets, and sample Facebook marketing copy in Facebook Marketing Copy Secrets and Samples.
Your turn! I’d love to hear your thoughts on these strategies and also about your experience using Facebook Ads to grow your business. Please comment below and thanks for sharing this post if you find it helpful.
